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Our Team
Experience built from real-world leadership
James McAllister
Senior Partner
With over 35 years in the holiday park business, James began his career at the ground level, gaining first-hand experience across every aspect of the industry. He progressed through senior leadership roles including Operations Director, Sales and Marketing Director, and Deputy Managing Director, before becoming a park owner and operator.
James has worked across multiple parks throughout the UK and was instrumental in the growth of the Talacre Beach Group, supporting its expansion from one park to six. During this period, the group received multiple Best in Britain awards and recognition as a Sunday Times Top 100 Employer.
James has also been involved in the planning, management, and eventual exit of several parks and has diversified into tourist attractions and leisure facilities. He now applies this experience to advisory work across the holiday park sector.
James has worked across multiple parks throughout the UK and was instrumental in the growth of the Talacre Beach Group, supporting its expansion from one park to six. During this period, the group received multiple Best in Britain awards and recognition as a Sunday Times Top 100 Employer.
James has also been involved in the planning, management, and eventual exit of several parks and has diversified into tourist attractions and leisure facilities. He now applies this experience to advisory work across the holiday park sector.
John Walsh
Associate
John Walsh is a sales and leadership specialist with over 30 years’ experience helping organisations improve performance through confidence, communication, and behavioural clarity. He is the co-author of Selling the Dream, a practical guide to caravan and lodge sales rooted in real-world experience with holiday park operators and sales teams.
John works with park owners, sales managers, and frontline teams to strengthen sales conversations, professional standards, and confidence under pressure, particularly in challenging market conditions. His approach focuses on building capability that lasts, enabling sales teams to perform consistently while maintaining trust, credibility, and long-term customer relationships.
John works with park owners, sales managers, and frontline teams to strengthen sales conversations, professional standards, and confidence under pressure, particularly in challenging market conditions. His approach focuses on building capability that lasts, enabling sales teams to perform consistently while maintaining trust, credibility, and long-term customer relationships.
Jamie Gilmore
Associate
Jamie is a holiday park sales specialist with over 30 years’ experience supporting caravan and lodge operators to improve sales performance through ethical, transparent and customer-focused sales practices. He is Co-Founder of Caravan Sales Development (CSD) and co-author of Selling the Dream, a practical guide to holiday home sales rooted in real-world park operations.
Having progressed from grass-roots sales roles through to Sales and Marketing Director for one of the UK’s leading luxury lodge park operators, Jamie brings a strong commercial perspective alongside a clear understanding of governance, reputation and long-term value. He works with owners, directors and sales teams to align sales strategy, customer experience and commercial performance, delivering consistent and sustainable results in changing market conditions.
Having progressed from grass-roots sales roles through to Sales and Marketing Director for one of the UK’s leading luxury lodge park operators, Jamie brings a strong commercial perspective alongside a clear understanding of governance, reputation and long-term value. He works with owners, directors and sales teams to align sales strategy, customer experience and commercial performance, delivering consistent and sustainable results in changing market conditions.
Rebecca Faith Williams
Operations Advisor
Rebecca Faith Williams brings over 30 years’ experience across the leisure, travel and tourism, hospitality, retail, banking and sales sectors, with a career built around operational leadership and commercial performance.
Over the years, Rebecca progressed through senior management roles supporting new store openings for major retailers, before taking on General Manager and senior leadership positions across high-profile visitor and hospitality destinations. This includes roles at Lulworth Estate, Brynteg Holiday Park, Bodnant Welsh Food Centre and Barclays Bank, where she combined hands-on operational oversight with strategic sales leadership and commercial growth.
Today, Rebecca works as a senior advisory consultant within the holiday park sector, supporting clients with performance improvement, team leadership, customer experience and operational standards, using a practical, on-the-ground approach shaped by decades of experience.
Over the years, Rebecca progressed through senior management roles supporting new store openings for major retailers, before taking on General Manager and senior leadership positions across high-profile visitor and hospitality destinations. This includes roles at Lulworth Estate, Brynteg Holiday Park, Bodnant Welsh Food Centre and Barclays Bank, where she combined hands-on operational oversight with strategic sales leadership and commercial growth.
Today, Rebecca works as a senior advisory consultant within the holiday park sector, supporting clients with performance improvement, team leadership, customer experience and operational standards, using a practical, on-the-ground approach shaped by decades of experience.
Nathaniel McAllister
Business Analyst
Nathaniel is a business analyst with experience across venture-backed start-ups, private equity, and family office investing, with a focus on operational performance, financial analysis, and strategic decision-making.
Having grown up immersed in the holiday park industry, Nathaniel combines long-term sector understanding with an analytical and investment-focused perspective, supporting clients in improving resilience, performance, and long-term value.
Having grown up immersed in the holiday park industry, Nathaniel combines long-term sector understanding with an analytical and investment-focused perspective, supporting clients in improving resilience, performance, and long-term value.
- James McAllisterSenior PartnerWith over 35 years in the holiday park business, James began his career at the ground level, gaining first-hand experience across every aspect of the industry. He progressed through senior leadership roles including Operations Director, Sales and Marketing Director, and Deputy Managing Director, before becoming a park owner and operator.
James has worked across multiple parks throughout the UK and was instrumental in the growth of the Talacre Beach Group, supporting its expansion from one park to six. During this period, the group received multiple Best in Britain awards and recognition as a Sunday Times Top 100 Employer.
James has also been involved in the planning, management, and eventual exit of several parks and has diversified into tourist attractions and leisure facilities. He now applies this experience to advisory work across the holiday park sector. - John WalshAssociateJohn Walsh is a sales and leadership specialist with over 30 years’ experience helping organisations improve performance through confidence, communication, and behavioural clarity. He is the co-author of Selling the Dream, a practical guide to caravan and lodge sales rooted in real-world experience with holiday park operators and sales teams.
John works with park owners, sales managers, and frontline teams to strengthen sales conversations, professional standards, and confidence under pressure, particularly in challenging market conditions. His approach focuses on building capability that lasts, enabling sales teams to perform consistently while maintaining trust, credibility, and long-term customer relationships. - Jamie GilmourAssociateJamie is a holiday park sales specialist with over 30 years’ experience supporting caravan and lodge operators to improve sales performance through ethical, transparent and customer-focused sales practices. He is Co-Founder of Caravan Sales Development (CSD) and co-author of Selling the Dream, a practical guide to holiday home sales rooted in real-world park operations.
Having progressed from grass-roots sales roles through to Sales and Marketing Director for one of the UK’s leading luxury lodge park operators, Jamie brings a strong commercial perspective alongside a clear understanding of governance, reputation and long-term value. He works with owners, directors and sales teams to align sales strategy, customer experience and commercial performance, delivering consistent and sustainable results in changing market conditions. - Rebecca Faith WilliamsOperations AdvisorRebecca Faith Williams brings over 30 years’ experience across the leisure, travel and tourism, hospitality, retail, banking and sales sectors, with a career built around operational leadership and commercial performance.
Over the years, Rebecca progressed through senior management roles supporting new store openings for major retailers, before taking on General Manager and senior leadership positions across high-profile visitor and hospitality destinations. This includes roles at Lulworth Estate, Brynteg Holiday Park, Bodnant Welsh Food Centre and Barclays Bank, where she combined hands-on operational oversight with strategic sales leadership and commercial growth.
Today, Rebecca works as a senior advisory consultant within the holiday park sector, supporting clients with performance improvement, team leadership, customer experience and operational standards, using a practical, on-the-ground approach shaped by decades of experience. - Nathaniel McAllisterBusiness AnalystNathaniel is a business analyst with experience across venture-backed start-ups, private equity, and family office investing, with a focus on operational performance, financial analysis, and strategic decision-making.
Having grown up immersed in the holiday park industry, Nathaniel combines long-term sector understanding with an analytical and investment-focused perspective, supporting clients in improving resilience, performance, and long-term value.
