Ongoing economic uncertainty has increased price sensitivity, shortened booking windows and reduced forward visibility across the holiday park sector. While domestic demand remains resilient, household budgets are under pressure, driving more cautious, last-minute booking behaviour and shorter stays.

We support park operators by reviewing pricing strategy, cost structures and trading performance, helping improve resilience across shoulder and low-season periods.

Holiday parks are particularly exposed to reputational risk due to their reliance on trust, recommendations and repeat custom. Recent public scrutiny and legal action around sales practices and pitch fees have highlighted governance and transparency challenges within the sector. Increased regulatory attention, including ASA rulings on marketing claims, has reinforced the need for compliant, credible communication.

We advise on governance, sales processes and customer communications to reduce risk, protect reputation and support sustainable revenue.

Planning remains a significant barrier to development and expansion. Under-resourced local authorities, environmental constraints and detailed operational conditions often lead to extended decision timelines and increased complexity.

We work alongside planning consultants, environmental specialists and local authorities to help align planning strategy with operational and commercial objectives.

Holiday parks operate within a demanding regulatory framework spanning hospitality, residential-style accommodation and public leisure use. Site licensing, Model Standards, safety obligations and sales documentation all require ongoing oversight.

We help operators put clear structures, documentation and management processes in place to support compliance, reduce disputes and protect long-term reputation and value.